Login Thus, the industry had evolved from a monopoly to an oligopoly; Fussily became the second largest company. The government terminated both decrees due to Kodak losing its market share in the United States and its inability to compete globally. Kodak is now able to fully compete in the aggressive market both nationally and globally with new marketing tactics.
As of Thursday 19 JanuaryKodak filed for bankruptcy protection Neate, and has until to reshape its business and exit out of the bankruptcy plan Business Spectator, Introduction Eastman Kodak Kodak was once a leader Finnerty, and legendary brand in the photographic film industry Associated Press, b.
Recently, Kodak lost 90 percent of its market value Weiss, and is facing the threat of extinction Associated Press, b. Analysis Kodak has tried to transform itself Kodak case study an aged old film technology business into a fast and digital cultured business but has failed as a result of decline in sales in the United States Deutsch, It is still trying to play catch-up with rivals Associated Press, b such as Canon, Sony and HP for the past 15 years.
Its current products and services span across digital cameras, inkjet printers, sensors, retail kiosks, workflow and business process services and software through to consumer, professional photographic film, paper processing chemicals and industrial materials such as films for printed circuit boards Kodak, Through the help of drug and discounts stores, Kodak was able to add self-service kiosks to encourage people to print their own digital photos Deutsch, It has tried to acquire several smaller successful companies such as Ofoto and Practice works to fill in the missing pieces of technology and markets that it did not have capabilities in Deutsch, Strengths Kodak has several strengths to distinguish itself from rivals.
Kodak has superior brand recognition Aaker, ; Deutsch, ; Grant, as compared to rival brands such as Agfa based on US consumer reports Simonson et al. Its brand was supported by its massive worldwide distribution presence through retail photography stores, film processors and professional photographers which provided Kodak with the competitive advantage Grant, Kodak leads in the higher-end photo quality camera segment Smith, where it launched its major innovations in imaging Grant, Traditionally, Kodak has strengths in photofinishing services and consumables such as paper, ink and chemical technology Grant, Kodak was financially secure with cash flows flowing from its existing photography business during the early s Grant, Weaknesses On the other hand, Kodak has weaknesses.
Kodak avoided taking risks, they were not innovative enough and relied on existing procedures and policies to maintain standards Gavetti et al.
They were slow to bring new products to market Grant, Its retail network of stores was a depreciating asset due to the increase use of home computers, email and print technologies Grant, Kodak focused too heavily on the extremely competitive entry-level market and failed to develop innovative products fast enough Grant, Its product development and sales departments were fragmented and scattered over many divisions Gavetti et al.
Kodak managers lacked vision and strategy Gavetti et al. Opportunities A few opportunities exist for Kodak. It can build consumer trust in digital that Kodak already has in film Smith, Kodak could focus on its core business and develop new technologies Gavetti et al.
Threats However, Kodak will suffer long term threats to its core franchise in the film business if it does not extend its brand name to digital Smith, Kodak has been in battles with other competitors such as Sony over patent infringements Deutsch, ; Associated Press, a. It has been struggling with a price war between strong competitors such as Fuji Photo Film Smith, in the photographic film industry.Case study A * regardbouddhiste.com 3 Figure A.2 Top-level page from Kodak to Target User Population There were a number of different user groups within the target user population for the Kodak Web site.
A Strategic Analysis A case study of how Kodak is guilty on four counts of serious corporate failure his study undertakes an analysis of five fundamental dichotomies. Kodak Case Study 1.
Team O Eric Edmonds, David Graham, Deborah Mendez, Chris Priebe, Carolina Thomas KODAK Funtime Film 2. The introduction of digital imaging in the late s had a disruptive effect on Kodak's traditional business model.
Examines Kodak's strategic efforts and challenges as the photography industry evolves. After discussing Kodak's history and its past strategic moves in the new landscape, the case questions how CEO Daniel Carp can use digital . Kodak’s failure to adapt to the new technology stands in stark contrast to Fanuc’s case because Kodak had greater resources in terms of its brand reputation, its finances and its technological prowess in digital imaging.
A generation ago, a “Kodak moment” meant something that was worth saving and savoring. Today, the term increasingly serves as a corporate bogeyman that warns executives of the need to stand up.